This checklist is designed to ensure that the website effectively captures leads through optimized forms, engaging content, and clear calls-to-action. It guides the team through the steps necessary to improve lead generation from the website.
Review current lead capture forms on the website to identify fields that can be simplified or enhanced for a better user experience.
Use analytics tools to determine where website traffic is coming from and which sources yield the most leads.
Ensure that CTA buttons are clearly labeled, prominently placed, and visually appealing to encourage clicks.
Add valuable content such as blogs, ebooks, or webinars that attract potential leads and prompt them to fill out lead capture forms.
Perform a test run of the lead capture forms to ensure that submissions are successful and that users receive confirmation messages.
Run A/B tests on different CTA designs and placements to determine which version performs better in terms of lead capture.
Regularly assess conversion rates of the lead capture to measure effectiveness and make necessary adjustments.
Gather feedback from users on their experience with the lead capture process to identify areas for improvement.