This checklist is designed to guide the sales and marketing team in creating a comprehensive customer journey map, which helps identify customer touchpoints, pain points, and opportunities for engagement throughout the sales process.
Identify and detail the key characteristics of the ideal customers, including demographics, motivations, and challenges.
List all potential interactions between the customer and your business throughout the journey, such as advertisements, website visits, and customer service.
Create a visual representation of the customer journey, highlighting key stages: awareness, consideration, purchase, retention, and advocacy.
For each stage of the journey, identify common pain points or barriers that customers may face, and brainstorm potential solutions.
Look for opportunities to engage customers at each touchpoint, enhancing their experience and fostering loyalty.
Gather feedback from actual customers to validate assumptions made during the mapping process and make necessary adjustments.
Create a final version of the customer journey map and share it with the sales and marketing teams for alignment and strategic planning.