This checklist is designed to help sales teams effectively plan and allocate their sales territories to optimize performance and coverage.
Identify the specific sales objectives for each territory, including revenue targets and market share goals.
Gather and analyze market data to understand customer demographics, buying patterns, and potential growth areas.
Divide the market into distinct territories based on factors such as geography, customer type, or product line.
Assign sales personnel and resources to each territory based on the defined objectives and market analysis.
Establish key performance indicators (KPIs) to measure the success of each territory.
Provide training for the sales team on the specifics of their allocated territories and any new strategies.
Regularly review territory performance and make adjustments as necessary to optimize sales efforts.