New Product Launch Checklist ( SALESANDMARKETING )

This checklist guides the team through the essential steps to successfully launch a new product in the market, ensuring all aspects from marketing to sales alignment are addressed.

• Market Research

  Conduct thorough market research to identify target demographics, competitors, and market needs.

• Develop Marketing Strategy

  Create a comprehensive marketing strategy outlining promotional activities, channels to be used, and key messaging.

• Finalize Product Features

  Confirm the final features and specifications of the product based on customer feedback and market research.

• Set Pricing Strategy

  Determine the pricing structure for the product, considering market positioning and cost analysis.

• Create Launch Timeline

  Establish a detailed timeline for the launch process, including key milestones and deadlines.

• Develop Sales Training Materials

  Prepare training materials for the sales team to ensure they understand the product and its benefits.

• Plan Marketing Campaigns

  Design and schedule marketing campaigns across various channels to create buzz around the product launch.

• Coordinate with Supply Chain

  Ensure the supply chain is ready for product availability and distribution on launch day.

• Execute Launch

  Officially launch the product through planned marketing strategies and ensure sales teams are actively promoting it.

• Post-Launch Review

  Conduct a review after the launch to assess the effectiveness of the marketing efforts and gather initial customer feedback.