This checklist outlines the essential steps to prepare for a sales trade show, ensuring that all necessary materials, logistics, and strategies are in place for a successful event.
Establish clear objectives such as number of leads to generate, partnerships to explore, or products to showcase.
Decide on the booth size, design, and layout to attract visitors effectively.
Prepare and order brochures, business cards, giveaways, and any other promotional items needed for the event.
Assign team members to cover the booth during the event, ensuring that all shifts are filled.
Plan and practice any product demos or presentations that will be conducted at the booth.
Determine how leads will be collected, e.g., using a sign-up sheet, business card drop, or digital form.
Ensure all travel arrangements for the team, booth transportation, and accommodations are confirmed.
Research which competitors will be attending and strategize how to stand out.
Develop a strategy for following up with leads collected during the trade show.