Sales Product Launch Checklist ( SALESANDMARKETING )

This checklist is designed to guide the team through the necessary steps to effectively launch a new product in the market, ensuring all aspects of marketing and sales are covered.

• Market Research

  Conduct thorough research to understand the target market, competition, and customer needs for the new product.

• Define Unique Selling Proposition (USP)

  Identify what makes the product unique or better than competitors' offerings.

• Create Marketing Materials

  Develop brochures, product pages, videos, and other marketing content that highlights the product features and benefits.

• Set Pricing Strategy

  Determine the pricing model for the product, taking into account production costs, market standards, and competitor pricing.

• Build a Launch Plan

  Create a detailed timeline and plan for the launch, including key milestones and responsibilities for team members.

• Prepare Sales Team

  Train the sales team on the product features, benefits, and selling techniques to ensure they are well-prepared.

• Plan Promotional Activities

  Outline promotional strategies, including online campaigns, press releases, and launch events to create buzz around the product.

• Execute Launch

  Officially launch the product according to the prepared plan, ensuring all marketing channels are activated.

• Collect Feedback

  Gather customer and sales team feedback post-launch to assess the success of the product and areas for improvement.

• Post-Launch Review

  Conduct a review meeting to evaluate the launch effectiveness and discuss lessons learned for future launches.