Sales Market Entry Strategy Checklist ( SALESANDMARKETING )

This checklist is designed to guide the team through the process of developing a market entry strategy for a new product or service. It ensures all necessary steps are taken to assess market potential, competitive landscape, and entry options before launching.

• Define Target Market

  Identify and describe the specific market segment you aim to enter, including demographic and psychographic characteristics.

• Conduct Market Research

  Gather data on market size, growth potential, and customer needs through surveys, focus groups, and secondary data sources.

• Analyze Competitors

  Identify key competitors in the target market, assess their strengths and weaknesses, and understand their market positioning.

• Evaluate Market Entry Options

  Consider different strategies for market entry, such as direct investment, partnerships, or franchising, and evaluate the pros and cons of each.

• Develop a Marketing Strategy

  Create a comprehensive marketing plan that outlines pricing, promotion, distribution, and sales strategies tailored to the new market.

• Prepare Financial Projections

  Develop financial forecasts including sales projections, initial investment costs, and expected ROI for the market entry strategy.

• Create an Implementation Timeline

  Outline a timeline for executing the market entry strategy, including key milestones and deadlines.

• Review and Obtain Approvals

  Present the market entry strategy to stakeholders for feedback and approval before proceeding with implementation.