This checklist is designed to ensure all necessary steps are followed for launching a new sales incentive program, aimed at motivating the sales team and driving revenue growth.
Clearly outline what the sales incentive program aims to achieve, such as increasing sales volume, improving customer retention, or promoting specific products.
Decide on the type of incentives to be offered (e.g., bonuses, trips, gift cards) and how they will be earned by the sales team.
Establish who qualifies for the incentive program and any prerequisites that must be met.
Develop promotional materials to communicate the details of the program to the sales team, including flyers, emails, and presentations.
Conduct training sessions to explain the program's objectives, structure, and eligibility, ensuring all team members understand how to participate.
Officially launch the sales incentive program and distribute all relevant materials to the sales team.
Regularly track the sales team’s progress towards program goals, and gather feedback for adjustments if necessary.
At the end of the program period, assess overall performance against objectives and gather insights for future programs.
Host an event or send communications to recognize and reward the top performers, reinforcing motivation and engagement.