Sales Networking Event Checklist ( SALESANDMARKETING )

This checklist is designed to ensure that all necessary preparations and actions are taken for a successful sales networking event, helping to maximize connections and business opportunities.

• Define Event Objectives

  Outline the specific goals you want to achieve from the networking event, such as number of contacts made, partnerships formed, or brand awareness increased.

• Select the Right Event

  Research and choose an event that aligns with your target audience and sales goals, ensuring it is relevant to your industry.

• Prepare Marketing Materials

  Create and organize promotional materials such as business cards, brochures, and any digital content that represents your brand effectively.

• Plan Follow-Up Strategy

  Develop a plan for how you will follow up with contacts made at the event, including personalized emails or calls.

• Schedule a Pre-Event Team Meeting

  Meet with your team to discuss roles, responsibilities, and strategies for engaging with attendees during the event.

• Engage on Social Media

  Use social media platforms to promote your attendance at the event and connect with other participants beforehand.

• Create an Event Day Itinerary

  Draft a schedule for the event day, including key sessions to attend, networking opportunities, and breaks.

• Gather Feedback Post-Event

  Collect feedback from the team and review the outcomes against your objectives to assess the success of the event.