This checklist is designed to help sales teams review and refine their sales strategy effectively, ensuring alignment with business goals and market trends.
Review and confirm the characteristics of your target market segments to ensure alignment with the sales strategy.
Analyze competitors to understand their strengths and weaknesses in relation to your offerings.
Review current sales performance metrics to identify areas of improvement and success.
Solicit feedback from the sales team on perceived challenges and opportunities within the current strategy.
Ensure that sales strategy is in sync with current marketing campaigns and initiatives.
Define specific, measurable objectives for the upcoming sales period based on the review.
Create a detailed action plan outlining the steps needed to achieve the set objectives.
Establish a timeline for regular reviews of the sales strategy to ensure it remains relevant and effective.