This checklist is designed to ensure that sales targets are set effectively and are aligned with the overall business strategy. It involves analyzing past performance, market conditions, and setting realistic and achievable sales goals for the upcoming period.
Analyze sales data from the previous period to understand trends, successes, and areas for improvement.
Research current market conditions, competitor performance, and customer behavior to inform target setting.
Define Specific, Measurable, Achievable, Relevant, and Time-bound sales targets based on the insights gathered.
Ensure that sales targets are in sync with the overall marketing strategy and campaigns planned for the period.
Present the set targets to the sales team, explaining the rationale and how they can achieve these goals.
Set up a system to track progress towards the sales targets and adjust strategies as necessary.