This checklist is designed to ensure effective distribution of sales content across various channels to maximize reach and engagement with potential customers.
Define the specific audience segments that the sales content is intended for, ensuring alignment with buyer personas.
Choose appropriate channels for content distribution such as email, social media, website, or third-party platforms based on audience preferences.
Plan a timeline for when and how often the content will be distributed on each selected channel.
Tailor the content format and messaging to fit the nuances of each distribution channel to maximize engagement.
Track key metrics related to content engagement such as views, clicks, shares, and conversions to assess the effectiveness of the distribution.
Collect feedback from the audience and analyze performance data to make necessary adjustments for future content distribution efforts.